While search engine optimization is required to be shown in the organic results of a search for a key phrase, such as “wedding cakes” you can use local search placement for better positioning and higher conversions based on geographical searches such as “wedding cakes smalltown” or “bakeries 54321”.
Local search placement can show front-page positioning in targeted search results much quicker than organic placement, and it is ideal for urban areas or businesses with competition.
Here is an example of local search placement combined with search engine optimization:
There is a one time $50 charge for local search placement set up, and it includes several additional benefits including:
- additional links to your website, blogs, and social networks
- images
- option for customers to review and leave feedback on your business
- promotional copy
- downloadable material (such as menus)
- hours of operation
- placement on Google Maps with correct address for driving directions
