“I’m not in competition with anybody but myself.
My goal is to beat my last performance.”
(Celine Dion)
Who Do You Compare Your Business Against?
Successful business owners have learned to focus on standing apart from competitors without comparing their strengths against the weaknesses of others. That being said, who you consider to be your biggest competition says more about the potential of your business than anything else. It says where you stand at this moment in time, and more importantly it shows where you want to be in the future.
However, your audience views your business differently…
Who Does Your Audience Compare You Against?
The secret to standing apart from competition is building your brand around unique strengths that nobody else has already staked a claim on. It is a rare opportunity for any business owner to know how customers (current and potential) view their business (currently and prospectively) but the knowledge of who your true competition is can also be the most valuable gifts your business could receive.
This opportunity is knocking…
What Are The Most Important Features Your Audience Looks For?
In sales copy, it’s critical to focus on the end user benefits of any product or service. Not the features. However, it’s important to begin with the right features… and to be certain that the leading advantage you offer can’t be beat anywhere else.
Alongside knowing what your audience wants, and who you’re truly up against, you might also be asking the most important question of all…
How Do You Really Stack Up Against Your True Competition?
With an in depth insight into the strengths and weaknesses of your business, you’ll have a stronger sense of better branding. The most effective marketing and advertising campaigns are built around unique advantages that your target audience is most interested in.
From a non-bias consumer point of view, the True Competition Analysis looks at the top features your audience looks for and then provides a detailed review and comparison against 6 competitors.
This matrix looks at standard elements such as cost, customer service, and flexibility/availability but takes an even closer look to provide the missing information you need to know about specific product / service features.
