If your goal is to sell more…
Sales copy is a specific writing style used when a business wants to sell more. It’s that simple.
Unfortunately, it can sometimes become the equivalent of that pushy car salesperson. (Pardon the cliche.)
Having worked successfully in sales (the door to door kind, no less) prior to making it as a copy writer, I tend to use the same skills that a successful, non-pushy salesperson would use in a face-to-face sales opportunity.
Any successful salesperson knows that you will not sell a minivan the same way you sell a sports car, but written text can’t be as situation specific. It takes the right mix of training to eliminate poor-judgement buzz words and generate the highest conversion rate possible.
How Sales Copy Is Used:
The use of sales copy varies. Anywhere your business publishes or distributes written text. Some examples include, but are not limited to:
- On a website.
- In a brochure or flyer.
- Through direct mail or emails.
- As an “up sell” distributed to leads or past & existing customers.
- Or through affiliation marketing.
A Typical Sales Copy Writing Project May Also Include:
- Market research, to understand the language your audience is most responsive to
- Keyword research, for free SEO of any sales copy published on the internet.
- Competition research, to ensure that your marketing campaign sets you apart from competitors
- Consulting to understand and maintain a positive and powerful presentation of your brand and message.
- The use of ethical & effective sales copy writing skills and techniques in the development of content for a web page, brochure, letter, or any other correspondence.
The most important thing about sales copy is that it addresses a specific need or goal to increase sales. Sales copy sells. That’s it. If that’s your goal, contact me for a detailed, no-obligation quote. This may include an assessment of your needs because sales copy writing is a skilled writing style that does not work with every brand.
