Quality marketing articles provide useful information that can’t be found elsewhere. This may mean not looking at competitors for inspiration. Ideally, your article will not only reach a target audience but it will be clipped out or printed and hung on a fridge… yes it should be that damn good!
We focus on a specific topic that is relevant to your product/service and appealing to your audience, without a self promotional perspective. An article may address a situation where your product/service is the solution to spark an interest in the resource box, but this must be done carefully.
Marketing articles are not used to promote or sell a product or service.
What A Marketing Article Is Used For:
If your goal is to build brand awareness while establishing credibility and rapport with your audience, article marketing is a great way to prove that you are an expert in your field. (This is another reason why you shouldn’t take ideas from competitors.)
The best marketing articles are viral, which can lead to a higher sales potential ultimately.
Article marketing is a multimedia, viral (social) marketing strategy that can be used online and in print. Additional benefits to article marketing on the web include targeted, ethical link building for off-site search engine optimization.
How to use article marketing to your advantage…
Focus on demographics first. Where does your market go to find information? For maximum ROI, you should divide marketing and advertising efforts between different mediums (such as radio, TV, print, and the internet) and carefully measure the return rate for each effort made.
Marketing articles are just one way to reach your target audience and gain new leads, but it is the least “commercial” method to use and therefore the most effective.
Consider your goals when choosing where to publish:
- Local publications are recommended for reaching local demographics. (Think newsletters, newspapers, and annual publications.)
- Trade publications are powerful mediums to utilize for reaching a targeted audience when dealing with a niche or micro niche.
- If your goal is web-marketing related, articles published directly on a targeted website or blog (not a general content factory) is the best way to build ethical and effective back links, and using anchor text in the resource box can help with off-site search engine optimization in the process.
