Disclaimer: The following information may cause awareness about wasted time and energy, with possible side effects of “DOH” moments. If taken with a glass of outside perspective then the symptoms of ineffective article marketing may fade over a short time frame. Continue to take the right steps for a speedier and longer-lasting recovery. Do not take advice from a consultant who recommends lazy alternatives, because they don’t work. Marketing article results vary, be prepared to measure the results and analyze for consistent and responsive growth.
Has Mass Publishing Worked For You Yet?
If you are here, now, reading this sentence (Hi!) then you are looking for the missing ingredient. You’re wondering why content marketing hasn’t worked for you yet. Did you forget something? Or did you just take some bad advice?
Internet marketing is almost entirely content based, and yes… article marketing is a great tool that works for SEO and reaching a targeted audience. However, content factories are not where your audience looks for information… and there are no page rank values to throwing your article into a deep pit to be mixed in with thousands of other categories and topics.
I first started my training in content marketing by publishing on ezinearticles, but it never felt right. I would have never reached the point where I refused to write a marketing article for any ezine or general content factory…
If mass publishing had ever worked for only one client…
Luckily, it never has worked for any of my clients and I can say with confidence that it will never work for you either.
On the contrary, article marketing is just another example where Quality trumps Quantity. It will work if you take the non-lazy approach and decide to connect directly with your audience.
The following recipe is semi-silly but also very serious… there are a number of businesses trying to build a strong web presence and messing it up entirely by taking bad advice and substituting generic information, flavorless topics, or other poor quality ingredients.
You Will Need:
- A collection of Information about your target audience, including market research and customer statistics.
- A list of fresh Topics. It’s important not to use frozen or canned topics. To check the freshness of a Topic, perform a search on Google. The best topics do not already have a long list of competing results.
- A generous portion of Value. DO NOT substitute with generic information.
- Optional: one Landing Page dedicated to the fresh Topic.
- And now, the secret ingredient: one list of Targeted Publications for direct control and deeper insight into the results.
What You Should Get:
How you put those ingredients together is up to you. Whether you bake them, freeze them, or throw them on the grill it’s your choice; and I can only hope your choice will be based on Information about what your audience will respond best to.
You can publish that article on the web and use all the right SEO tactics, but prioritize any ultimate goals first. (Get new leads and convert them into customers, raise brand awareness, introduce your brand as an industry leading expert, just to name a few ideas.) Or you can publish that same article in any print publication… local newspapers, niche magazines… and reach an audience of leads that don’t always turn to on generic web content factories for information. (Can you imagine?)
However you mix it and whatever you do to prepare and serve your marketing articles… In the end, you should have one amazing article that smacks your potential customers in the face. Your article should be so damn good that it gets printed or cut out and hung on the fridge or stuck in a scrapbook. Period.
